Psychology of Color and Design: How Hues Shape Perceptions and Behavior
Splash of Insight: Why Color Psychology and Design Matter Color psychology examines the ways colors affect human perceptions, emotions, and behavior. In design psychology, this understanding becomes a strategic tool for shaping experiences—whether in branding, interior design, web design, or marketing. Colors operate as a nonverbal form of visual communication, influencing mood and guiding decision-making…
